Updated: #ProteinWorld Won't Apologize for #BeachBodyReady Ad and Tells Outraged Feminazi Regime to #GetAGrip

by Kim D.

While I agree that the perfect beach body is quite difficult for the majority of women, I'm gonna go out on a limb and say that if women want to wear bikinis at the beach they should be respectful of other beach goers and not do so if they have excessive flesh that perhaps may not be pleasant to look at. It's not fat shaming. It's reality. If you don't look good in a bikini, simply don't wear one; there are plenty of other bathing suit attire choices available.

But, then again, I'm not an outraged Feminist, gnashing and grinding my teeth over the recent ad from Protein World which features an attractive, thin female wearing a tiny yellow bikini and promotes weight loss products by asking "Are You Beach Body Ready?" I'm not so triggered by a model in a bikini that I need deface posters and demand Protein World retract and change its advertisement. But, the Feminazis are.

CEO: Ad vandals are "terrorists" Vandal: "Appalling insult to victims of genuine terrorism." http://t.co/sXuLzDnDiK pic.twitter.com/fcNkuCse5y
— Channel 4 News (@Channel4News) April 27, 2015 

Are You Beach Body Ready? Do You Care? http://t.co/tRK7XQgdqK (image from @BeautyvsWomen) #proteinworld pic.twitter.com/lFBqS1e91o
— 121doc UK (@121docuk) April 23, 2015

#beachbodyready? NO #ProteinWorld we are #beachbodyALREADY http://t.co/vLzAhJSfYj @FemaleBloggerRT #lbloggers pic.twitter.com/uHOh8E7tIB
— Zusterschap (@Zusterschap) April 22, 2015

The regime even began a petition on Change.org to remove Protein World's ads. According to the petition's creator,

Protein World is directly targeting individuals, aiming to make them feel physically inferior to the unrealistic* body image of the bronzed model, in order to sell their product.

*for the majority of people to 'achieve': everyone has an individual body shape

Perhaps not everyone's priority is having a 'beach body' (by the way, what is that?), and making somebody feel guilty for not prioritising it by questioning their personal choices is a step too far. A body's function is far more intricate and important than looking 'beach ready', so in fact it is Protein World who have confused their priorities, if anyone. 

The question I would like to pose to whoever gave this advert the go-ahead would be: what is 'Beach Body Ready'? And who would not be?

The ridiculousness of this whole situation is that Protein World is a business that promotes weight loss and a healthy lifestyle. The intent of the ad is not fat shaming. Those who perceive it as such only reveal how sensitive and insecure they truly are. I mean, after all, what visuals make the most sense to promote Protein World's products? 

I fixed your poster @ProteinWorld #ProteinWorld #CHANGETHECOVER pic.twitter.com/QaOJ2aAzFG
— The Cartoon Loon (@TheCartoonLoon) April 25, 2015

Okay, I DEFINITELY must apologize @ProteinWorld. Wasn't considerate of others. This one goes out to all the ladies. pic.twitter.com/4p8JWZfTWR
— The Juude (@juukuchi) April 26, 2015

@ProteinWorld #beachbodyready Damn straight. pic.twitter.com/IADCnuu0XR
— Norse Gamer (@Norse_Gamer) April 26, 2015

I predict the result of this Feminazi outrage will do wonders for Protein World's bottom line. The company will sell more product due to perhaps controversial yet extremely effective advertising. Couple that with the fact that the company refuses to bend to the will of the regime and change its advertisement, Protein World will garner far more respect and customer loyalty in the long run.

Here to motivate, not commiserate ✊🏼💛💪🏼 #proteinworld #getagrip #TeamProteinWorld
— Protein World (@ProteinWorld) April 26, 2015

@krystina_marieM #greattimes pic.twitter.com/7YsNMuA3uU
— Protein World (@ProteinWorld) April 26, 2015

@lawrencedarcy We won't apologise to the irrational extremists who are causing criminal damage to our adverts 😜😘💪
— Protein World (@ProteinWorld) April 27, 2015