If you didn't watch it yesterday, for the love of all things holy, watch the Laughing Chewbacca Mom. The video has gone viral with over 100 million views. Kohl's responded to the free advertisement by lavishing the Texas mom and her family with more Chewbacca masks, among other goodies, like $2,500 in gift cards:
It's always kind of cool to see a company recognize great customers and reward them for being loyal shoppers:
Wow, we cannot believe how great (and hilarious) Candace was with her Chewbacca mask reaction! At Kohl's, we also believe it's all about the simple joys in life. Because Candace's attitude and spirit reflect all that we are at Kohl's, we could not wait to surprise her and her family. Watch what happened.