The brief video below, a clip compilation from Flight of the Navigator shows how I feel about the CAN-SPAM act.
Many
do comply with all the rules and regs, which entire compliance has
done nothing but seriously hamper our ability to find new business. But
many do not comply.
Supposedly it is against the law to put people on an
email list without their not signing up first. Okay, there are ways around
that with a friendly message that says you aren’t wanting to bug them
and hey, see how easy it is to unsubscribe at any time, among
other qualifying criteria. Of course, if you’ve done business with them
already, then it’s perfectly fine to send emails since you are communicating
with a customer.
All that is understood. But here’s the reality and the
frustration.
Reality One: Companies who are offshore
(though you might not know it) do not have to comply with U.S. law, often
making make their unsubscribe buttons invisible.
Reality Two: People we meet at
networking events who rush back to their computers and put us on their email
blasts and we get every campaign they send. Now, I don’t have a problem with
that, because I think this is great. Here’s their contact info. Here’s how I
can learn more about what they do. Awesomely efficient. Isn’t technology grand?
Then comes…
Reality Three: We put them on our email
reach-out lists thinking they are cool with that because didn’t they add
us to theirs first, right? But the first time we send something to them, they
are unsubscribing and reporting us as spam.
Well, excuuuuuuse me!
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