There has been a new development in the Washington NFL team’s attempt to get its trademarks and “Redskins” nickname re-registered with the government. If that happens, the sports pages of The Washington Post and USA Today will erupt in anger. Nobody else will notice or care.
“Since 1870, over three million trademarks have been registered, and we have found none that have ever been cancelled for being disparaging. We believe that the government’s action tramples core principles of free speech and sets a dangerous precedent for other brands.”