The RFSU has thought of a unique way to scare people into wearing condoms. It has contracted a giant penis to run around streets and beaches in Norway to shock and to sporadically ejaculate glitter at unsuspecting victims. So . . . maybe being a dick sometimes really is the best way to get the point across.
Or not . . . apparently not all Norwegians were amused.
To clarify, sex education charity RFSU hired ad agency Involve! to come up with something for a condom use campaign, which began as a response to rising chlamydia rates in Norway. Involve! meant for this to be cheeky and fun, and kind of gross, and they succeeded, but not across all audiences. Young people apparently loved it, but the over-30 crowd didn't like it one bit, and many of them called the stunt pointless and banal.
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