Yum Brands (YUM) -- home of Taco Bell, KFC and Pizza Hut restaurants -- is expanding a test of another chicken concept, specializing in chicken tenders and fried chicken sandwiches, with hand-cut fries and frozen custard.
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| www.superchix.com |
The first Super Chix opened 11 months ago in Arlington, Texas, and Yum Brands just announced that it will open a second location next month in Dallas.
"The last true chicken sandwich," the chain promises on a huge sign that takes up one wall, likely a shot at Chick-fil-A's bragging rights for inventing the chicken sandwich. Potato sacks line the queue, and that's either a tip of the hat to Five Guys or a not-so-subtle way to remind patrons that it does cut its fries in-house. The design is slick and modern, just as one finds at most of the leading fast-casual chains... READ MORE
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