Thursday, April 7, 2016

Has Ted Cruz mastered the intricacies of the GOP primary process?

By Rob Janicki

It would appear so, but don't be mislead into thinking it was just a lucky break for Cruz.  Cruz began his assault on the GOP presidential nomination a year before he announced his candidacy.  While most of the other 16 original GOP presidential aspirants were traditionally about fundraising to finance their presidential ambitions, 

Ted Cruz, the political alchemist, was also creating a relatively unheard of means of determining the most probable demographic groups to focus on.   Not only did Cruz use the almost unheard of power of computer analytics of demographic groups, he also installed the most extensive grassroots political team in the 50 plus primaries and caucuses in the United States and its territorial holdings.

So what has made Cruz's campaign continue to grow as Trump's campaign has stalled in Wisconsin and Kasich's campaign simply picks up the crumbs from the Big Boy's table?  In other words, what separates Cruz's campaign from all the others?  The answer, in a phrase, is found in demographic analytics, rather than merely reading the tea leaves of polling.

The Cruz campaign has strategically delved into the voter demographics of every congressional district in America and its territories.  They found that every demographic set and sub set could be counted on to produce a quantifiable primary outcome.  They also came to believe that this analytical method was far more accurate and consistent over time than relying upon polling results to develop strategic targeting over the length of the campaign.

The Cruz campaign has managed to accurately analyze each and every demographic category and subset/s, and there are many subsets, to determine where their campaign targeting would be best utilized.  The Cruz Crew knows everyone in America who has voted or failed to vote in a Republican election going back decades.  They know how those votes were cast and this critical data can be found in their demographic analytical programs.  They know more about every voter's propensity on every issue than can be imagined.   

The Cruz campaign techies learned specifically which people, young/old, male/female, married/single, education level, region, state, county and congressional district, etc. that were almost certainly leaning in voting for Cruz.  With this foreknowledge of those voters most likely to vote for Cruz, the Cruz team could literally focus in like a laser on the specific registered voter roles to reach out to these targeted people at the grass roots level.  The Cruz team has managed to construct computer algorithms to take their campaign from the macro level to the micro level with greater accuracy and outcomes than any of the other campaigns.

Right now, Ted Cruz's campaign is playing in a league of its own, while the Trump and Kasich campaigns plod along with old school polling style analytics.  For those who have sold Ted Cruz short, they should have looked to his super sharp legal intellect to understand that he is a step ahead of his competition.  In the end, Cruz is now more likely than not, to win the nomination in a contested convention vote as Cruz also understands the rules and the make up of the primary delegates in every state and territorial delegation.  Trust me when I say that the Cruz Crew has a dossier on each and every delegate and alternate that will attend the July GOP Convention to cast a vote on the convention floor and will use that information to contact each and every delegate to make the sale that Ted's the only man to face Hillary and that can defeat her on November 8.

The only question that remains to be seen is whether the Cruz Crew can successfully negotiate with delegates not locked in by individual state rules and capture those delegates as quickly as possible for votes beyond the first round, which is looking more likely to return no victorious candidate with 1237 delegate votes.  We are definitely living in interesting times.  Real conservatives can either panic or stand tall knowing that Ted Cruz is the only real conservative in the GOP race and has the best, if not the only  chance of defeating Hillary or whoever the Democrats may have to put up, if conservatives can all coalesce around Ted Cruz.  The good news is that the GOP is finally coming around to supporting Ted Cruz rather than liberal loose cannon Donald Trump.

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