ROTW Contributor: Angela Durden
Gravity
requires change in status.
If
gravity goes unopposed, inertia follows.
The
music business has forgotten this.
There
are no certainties in the music business. As soon as you believe there is,
you’re business is over. The history of the business itself from the early
1900s-to-date shows nothing but rapid change led by technological innovation.
With each innovation, one camp said it wouldn’t work; another camp said this is
the new thing that would last forever.
Both were wrong.
So, when I read an article by an expert (please infer ironic
quotation marks around that word) that states definitively that any new
distribution model will or won’t work, and that the artist must now plan their
business accordingly and forsake all other methods of selling or fan outreach,
I realize that person is not flexible and therefore will be shutting the door
to opportunity and leaving money on the table. Therefore, I shall not hire them
as a service provider nor shall I consult with them as they are now wasting my
time.
Of course, this mindset is true in any business; something I’m
also finding out in the technology field. But that’s another post.
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