Tuesday, October 20, 2015

Mooch Says We #BetterMakeRoom

by Kim D.
Since the First Lady's takeover of the public school lunchroom has been failure, let's give her another platform to mold our children's minds with a new public awareness campaign, "Better Make Room." On its face, the notion of encouraging students to strive for higher education once they have successfully completed high school is a noble one.  According to the White House fact sheet, this campaign is designed
to target Generation Z, or young people ages 14-19, to celebrate education, change the national conversation, and reach students directly where they are and give them a space to create content while also navigating the college-going process. This campaign will leverage traditional and new media platforms to celebrate student stories in the same way that we often celebrate celebrities and athletes. With partners in the business, philanthropic, media, and education realm, this campaign will stretch across the country to inspire students and give them the tools they need to reach higher for college.  
However, digging beneath the surface, this new initiative appears to be a feeble attempt to rescue Generation Z from this administration's Frankenstein. Barack and Michelle Obama were ushered into the White House in 2008 due to the promise of hope and change, but amid the realities of what would actually occur after the "change," Generation Z has been as despondent and divided as the rest of the country. How does creating a space for our youth to share their dreams make college and other higher educational opportunities affordable? Is this another push toward "free" college backed with the voices of our teens and young adults? 

I hate to be a Debbie downer, but the Obamas have created a cultural mess in this country which is reflected in social media by Generation Z on a daily basis. Perhaps the First Lady is not the appropriate person to suggest a solution. 

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