It’s
micro-aggression day, so let’s roll out the topic … Chick-fil-A. Enjoy the
sound of liberals’ heads exploding.
This
chain of restaurants will forever be enshrined in controversy because in 2012
company executive Dan Cathy (son of the founder) made public statements
opposing gay marriage. Noses were out of joint; the PC police called for
boycotts and predicted disaster.
The
marketplace responded by making Chick-fil-A #1 in the most important
quickservice metric, sales per store. According to QSR magazine, it booked $5.8
billion in 2014, $700 million more than the previous year. It is bigger than
any pizza chain.
Mr. Cathy
quickly said he’d leave the gay marriage issue to the courts and politicians
and go back to selling chicken. That chicken is delicious. The service is fast
and friendly. But stories about this chain’s success are hard to find, lest
those writing them be thrown out of the Media Liberals Club.
Business
Insider’s Hayley Peterson highlighted some interesting facts, including the
disclosure that owning a franchise is within the grasp of motivated people. You
must be a millionaire to open a McDonald’s. The out-of-pocket cost to open a
Chick-fil-A is $10,000. Ms. Peterson reports that the company “pays
for all startup costs – including real estate, restaurant construction, and
equipment.”
Of
course, there is a catch. The ongoing franchise fee is 15%, plus half of pretax
profit remaining. Those granted franchises often are limited to a single unit,
which they are expected to tend to like a mom-and-pop operation.
Chick-fil-A’s
Amanda Hannah: “We
seek to find the very best business partners who find great joy in making other
people’s days. They do so with a combination of great business acumen, an
entrepreneurial spirit, and a passion for serving others.”
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